Best Smartphone Deals 2025

Among the many devices that see a price slash on Black Fridays, smartphones would rank among the most anticipated for many reasons. It could be the boredom of using a smartphone for a year or the urge to update your smartphone to the latest version.

Black Friday provides the chance for great deals across smartphones such as iPhone 17, Samsung Galaxy S25 Ultra, Pixel 10 Pro and many others. Since Black Friday is all about discounts, we’ve also thoroughly searched for retail stores with the best price slashes on their smartphones. Stay with us, for there’s much to find out!

How To Get The Best Smartphone Deals

Now isn’t the time to get confused over which brand you love or hate. Getting the best deals is what matters, and here is what to do.

  • Look for direct discounts: Some brands like Samsung, Oppo, and Redmi prefer to give direct discounts on Black Fridays. It wouldn’t be any different this time.
  • Check For Coupons: Brands like Apple are not as liberal as most smartphone producers. However, you can find coupons, which can bring a substantial price reduction in your purchase. Again, you must be vigilant to find them.

Best Retailers Black Friday Smartphone Deals for 2025

Don’t sweat it by searching for retailers with the best discounts. We’ve done that already for you. Here they are:

  • Amazon: Access a wide range of smartphone brands and get a price slash of up to 20% on most.
  • Currys: Get up to 24% discount on Samsung smartphones
  • AO: Sales are on, and items are finishing fast.
  • Very: A one-stop store for discounts on Nokia and Sony smartphones.

Best Brands For Smartphones 2025 Update

Some of the most popular brands are giving considerable discounts this shopping season. The most popular ones include:

Apple iPhone: Still the undisputed market leader in the UK, Apple maintains its strong position through premium design, ecosystem integration, and guaranteed long-term software support. The new iPhone 17 and iPhone 17 Pro series feature the powerful A19 Pro chip, significant camera improvements (including new 48MP sensors), ProMotion 120Hz displays across the lineup, and enhanced durability with Ceramic Shield 2.

Samsung Galaxy: Holding a strong second place, Samsung is the top choice for Android users, known for its diverse range, superior displays, and leadership in foldable technology. The flagship Galaxy S25 Ultra boasts an innovative 200MP camera system, advanced AI features (Galaxy AI 2.0), and the powerful Snapdragon 8 Elite for Galaxy chipset. Their foldable line, including the latest Galaxy Z Fold and Z Flip models, also continues to push boundaries.

Google Pixel: Google has solidified its spot by appealing to photography enthusiasts and those who prefer a pure Android experience coupled with cutting-edge AI features. The newly launched Pixel 10 series, including the standard, Pro, and Pro XL models, runs on the custom Tensor G5 chip, featuring the latest Gemini-powered AI, Magic Cue, and a renewed focus on computational photography enhancements. The Pixel 10 Pro Fold also sets a new standard for durable foldables with a new gearless hinge.

Motorola: As one of the pioneers of mobile communication, Motorola’s commitment to near-stock Android and competitive pricing keeps it relevant, especially in the mid-range. Flagships like the new Motorola Edge 60 Pro offer captivating designs and fast charging, while the latest Motorola razr ultra 2025 leads their foldable charge with powerful performance and premium finishes. Their mid-range Moto G series, such as the Moto G75 5G, offers reliable, affordable performance.

Xiaomi: Though facing stiff competition, Xiaomi continues to deliver flagships with top-tier specifications and cutting-edge features. The new Xiaomi 16 and Xiaomi 16 Pro, running on the powerful Snapdragon 8 Gen Elite 2, are expected to feature exemplary performance, large batteries with 100W fast charging, and professional-grade camera features, including Leica lenses and high-resolution sensors.

OnePlus: This brand continues to be a competitive contender, focusing on fast performance, quick charging, and smooth software. The latest OnePlus 14 is tipped to include a massive 7,000mAh battery, a bright 144Hz AMOLED display, and blazing-fast charging speeds, offering a compelling blend of premium features at competitive prices.

Nothing Phone: Powerful performance meets a truly unique and transparent design. The brand has evolved its minimalist aesthetic with the launch of the Nothing Phone (3), which is expected to feature a new dot matrix design, a Snapdragon 8s Gen 4 chip, and a greater emphasis on AI-driven software, securing its place as an intriguing alternative for design-conscious users.

Factors to Consider When Choosing a Phone Brand

  • Operating System: Choose between iOS and Android, considering your preferences and the ecosystem you’re comfortable with.
  • Performance: Look for a powerful processor, ample RAM, and smooth multitasking capabilities.
  • Camera Quality: If photography is important to you, consider a phone with high-resolution sensors, advanced camera features, and excellent image processing.
  • Battery Life: A long-lasting battery is crucial for staying connected throughout the day.
  • Display: A vibrant, high-resolution display enhances your viewing experience.
  • Storage: Ensure you have enough storage for apps, photos, and videos.
  • Price: Determine your budget and choose a phone that fits your needs without breaking the bank.