Privacy Policy

Last updated: 20 July 2026

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service, and informs You about Your privacy rights and how the law protects You under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We use Your Personal Data to provide, support, and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

Words where the initial letter is capitalised have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in the singular or plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.
  • Company (referred to as either “the Company”, “We”, “Us”, or “Our” in this Agreement) refers to This Black Friday UK (operating via https://www.thisblackfriday.co.uk/).
  • Cookies are small text files placed on Your computer, mobile device, or any other device by a website, containing details of Your browsing history on that website alongside other technical telemetry.
  • Country refers to the United Kingdom.
  • Device means any internet-connected device that can access the Service, such as a computer, mobile phone, or digital tablet.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Website accessible at https://www.thisblackfriday.co.uk/.
  • Service Provider means any natural or legal person who processes data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, provide the Service on behalf of the Company, perform services related to the Service, or assist the Company in analysing how the Service is used.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address (e.g. when subscribing to newsletter alerts or deal updates)
  • First name and last name
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile internet browser You use, unique device identifiers, and other diagnostic data.

Tracking Technologies, Cookies, and Affiliate Links

We use Cookies and similar tracking technologies (such as web beacons, tags, and scripts) to track activity on Our Service, store certain information, and analyse user trends.

Affiliate Disclosure Notice: As an affiliate deal comparison website, clicking on product links or discount buttons on https://www.thisblackfriday.co.uk/ may redirect You to third-party merchant sites (such as Amazon UK, Currys, or John Lewis) via affiliate networks. These networks use tracking cookies to verify purchases made through Our referrals, allowing Us to earn a small commission at no additional cost to You.

Types of Cookies We Use

  • Necessary / Essential Cookies
    • Type: Session Cookies | Administered by: Us
    • Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use its key features, such as preventing fraudulent use or securing forms.
  • Cookies Policy / Notice Acceptance Cookies
    • Type: Persistent Cookies | Administered by: Us
    • Purpose: These Cookies identify whether users have accepted or acknowledged the use of cookies on the Website via Our cookie consent banner.
  • Functionality Cookies
    • Type: Persistent Cookies | Administered by: Us
    • Purpose: These Cookies allow us to remember choices You make when You use the Website (such as remembering Your layout preferences or deal filters).
  • Performance and Analytics Cookies
    • Type: Persistent Cookies | Administered by: Third-Party Providers (e.g. Google Analytics)
    • Purpose: These Cookies collect aggregated information about website traffic, helping Us understand how visitors navigate the site and which deals are most popular.

Use of Your Personal Data

The Company may use Personal Data for the following lawful bases and purposes:

  • To provide and maintain our Service: Including monitoring usage trends, maintaining server security, and ensuring fast page load speeds.
  • To manage Your requests: To handle newsletter subscriptions, contact form submissions, or specific deal enquiries.
  • To send promotional communications: If You have explicitly opted in, We may contact You by email with curated Black Friday deal roundups, seasonal promotions, or special offers. You can opt out at any time using the “Unsubscribe” link in any email.
  • For business transfers: We may use Your information to evaluate or conduct a merger, restructuring, or sale of company assets, where user data forms part of the transferred assets.
  • For site optimisation: Data analysis, identifying usage trends, and measuring the effectiveness of Our affiliate campaigns.

Sharing Your Personal Data

We may share Your personal information in the following circumstances:

  • With Service Providers: We share data with reliable third-party service providers (e.g. website hosting platforms, email newsletter tools, and analytics platforms) to monitor, manage, and deliver the Service.
  • With Affiliate Networks: When You click a deal link, an anonymised referral cookie is shared with affiliate networks (such as Awin, CJ Affiliate, or Amazon Associates) to track qualifying purchases.
  • For Legal Compliance: We may disclose Your information where required to do so by UK law, legal proceedings, or valid governmental requests.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

Usage Data collected automatically is generally retained for a shorter period, except when used to strengthen site security, improve functionality, or satisfy statutory data compliance requirements.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating locations in the UK and in any other places where processing parties (such as cloud server providers) maintain systems.

If data is transferred outside the UK or the European Economic Area (EEA), We ensure appropriate legal safeguards (such as UK Standard Contractual Clauses or Adequacy Decisions) are implemented to protect Your privacy rights.

Your Legal Data Protection Rights (UK GDPR)

Under UK Data Protection Law, You have specific rights regarding Your Personal Data:

  • The Right to Access: You have the right to request copies of the Personal Data We hold about You.
  • The Right to Rectification: You have the right to request that We correct inaccurate or incomplete personal information.
  • The Right to Erasure (“Right to be Forgotten”): You have the right to request that We delete Your Personal Data under certain conditions.
  • The Right to Restrict or Object to Processing: You have the right to object to or request restrictions on how We process Your Personal Data (e.g. opting out of direct email marketing).
  • The Right to Data Portability: You have the right to request that We transfer collected data to another organisation or directly to You in a structured format.

If You wish to exercise any of these rights, please contact Us using the details provided below. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection supervisory authority (https://ico.org.uk/).

Children’s Privacy

Our Service is not directed at anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If You are a parent or guardian and become aware that Your child has provided Us with Personal Data without parental consent, please contact Us immediately so We can delete the information from Our records.

Links to Other Websites

Our Service contains links to third-party retailer websites, brand platforms, and online stores. If You click on a third-party link, You will be directed to that external site. We strongly advise You to review the individual Privacy Policy and Cookie Policy of every site You visit, as We exercise no control over third-party content, policies, or practices.

Changes to This Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any material changes by posting the updated Privacy Policy on this page and updating the “Last updated” date at the top.

You are advised to review this Privacy Policy periodically for any changes. Changes are effective immediately upon being posted on this page.

Contact Us

If You have any questions, comments, or data protection requests regarding this Privacy Policy, You can contact Us: